Hyderabad, July 31th 2026: Reinforcing its commitment to compassionate community healthcare, Aster Prime Hospital has launched Pranaam, a dedicated healthcare programme designed exclusively for senior citizens. The initiative offers priority medical access, preventive healthcare, wellness support, and exclusive healthcare benefits, enabling elderly individuals to lead healthier and more independent lives.
The programme was officially launched at Aster Prime Hospital, Ameerpet, in the presence of Shri Naveen Yadav, MLA, Jubilee Hills, Shri Raghavendra Rao, ACP, S.R. Nagar Division, Dr. Hari Kumar Reddy, Cluster CEO Aster Quality Care, Andhra Pradesh & Telangana, senior doctors, hospital leadership, and senior citizens from the surrounding communities.
The Pranaam Membership Card has now been co-branded with Aster Care, enabling members to access benefits across the integrated healthcare network and further strengthening the programme’s reach and value.
Speaking at the launch, Shri Naveen Yadav, MLA, Jubilee Hills, lauded Aster Prime Hospital for introducing a meaningful initiative focused on senior citizens.
“It is a privilege to launch the Pranaam programme. Such initiatives reflect genuine care for our elders. I will extend my support in promoting this programme across the community so that more senior citizens can benefit from its services,” he said.
Shri Raghavendra Rao, ACP, S.R. Nagar Division, appreciated the hospital’s commitment to community welfare.
“Pranaam is a thoughtful initiative that goes beyond healthcare by creating a dependable support system for senior citizens. It is encouraging to see healthcare institutions taking such proactive steps for society,” he remarked.
Addressing the gathering, Mr. Nilesh Gupta, Regional Director & CEO – Telangana, Aster DM Healthcare, said the programme reflects Aster’s commitment to delivering compassionate and accessible healthcare.
“At Aster, healthcare is about building lifelong relationships with the communities we serve. Pranaam embodies our vision of providing holistic support to senior citizens through preventive care, timely medical access, and continuous engagement,” he said.
Dr. Hari Kumar Reddy, Cluster CEO – Aster Hospitals, Andhra Pradesh & Telangana, highlighted that caring for senior citizens is both a responsibility and a privilege.
“Healthcare extends beyond treating illnesses. Through Pranaam, we are taking an extra step towards supporting senior citizens with accessible healthcare, preventive services, and compassionate care that enhances their quality of life,” he said.
The senior citizens who attended the launch welcomed the initiative and appreciated Aster Prime Hospital for creating a programme that addresses their healthcare needs while fostering a sense of belonging within the community.
Pranaam offers a wide range of benefits, including priority appointments, fast-track services, a dedicated senior citizen helpdesk, personalized care coordination, 24×7 doctor helpline, annual dental and eye screening, physiotherapy support, wellness follow-ups, and monthly health education sessions. Members also enjoy exclusive discounts on health check-up packages, specialist consultations, diagnostics, pharmacy services, and annual geriatric health packages.
With Pranaam, Aster Prime Hospital continues its mission of delivering patient-centric, preventive, and compassionate healthcare, reaffirming its promise of “A Life, Held with Care.”
